bagels + schmear® all came about when Founder, Francesca found herself craving a ‘proper bagel’ during lockdown in 2020. The type of bagel she used to eat all the time during her time living in New York.

They are different to the bagels she was brought up on from the Jewish delis in North West London — they are crisp on the outside, pillowy + chewy on the inside + not to mention, double the size.

Realising there was nothing quite like it in London, she understood the only way of getting her hands on one this side of the pond was to bake some herself. So, whilst the world was busy making sourdough + banana bread, Francesca (with zero prior culinary experience) was busy baking bagels…

Starting merely as a side hustle alongside her corporate job from her Mum’s kitchen, she soon bit the bullet + handed in her notice to take bagels + schmear full time in 2021.

bagels + schmear is all about bringing the New York bagel culture to England. They don’t speak “bagel” in England (not properly, anyway) + it's time they did.